Thanks to my careers requirement for travel I have the pleasure of renting cars on a regular basis. Once a dumping grounds for such dogs as Pontiac Sunfires, Chevrolet Cavaliers, Ford Escorts, etc... I have realized a stark paradigm shift in the last few years.
Car companies are using the rental market to build brand awareness and allow the general public to experience their products. In the past year I have driven a Nissan Cube and Chevrolet Equinox before or during their actual release and have seen Buicks new LaCrosse and Cadillac's new SRX sitting in the lot when they are new to showrooms.
I will now be taking advantage of this phenomenon to pretend I am my own car magazine and review the cars that I will be driving on the rental market. Hopefully someone enjoys these insights as much as I will enjoy writing them.
Friday, November 20, 2009
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